The product itself is like a quite firm gel but watery to the touch. It always feels cooling, and absorbs easily. It might be because it contains quite a high amount of alcohol, but it's nice that even with that amount of alcohol, it didn't dry my skin out. I personally use this as a moisturiser when it's super hot and humid, to soothe burnt hands (I burn my hands too often when I cook), but my favourite usage is to mix it with some foundation (or bb cream). The result is a very whipped-like, light tinted moisturizer that makes the foundation/bb cream more comfortable to wear.
Love it. It's cheap, it's a multi-purpose product. It's nice to have, but probably not something that you have to hunt down the online shops because they jacked up the price so much.
Is it better than Etude's? Well, not really. It is a more dense and firm gel texture whereas Etude's a bit loose and liquidy, but performs quite the same. Cheaper? Absolutely. You get a giant tub from generous Nature Republic for only IDR 59,000 (price may vary, but I got mine from the counter in Plaza Indonesia)
So.. What are you hesitating for?